Brand: Everlane

Everlane women wool coat


Verdict: Ethical, High Quality

Everlane is an online brand that sells ethical and socially responsible clothing for women, men, and kids.

What They Sell: Women’s Clothing, Men’s Clothing, Kid’s Clothing

Transparency: Somewhat Transparent. Although their clothing construction is well documented, with every item listing the factory it was made in, with a bio attached, they do not list where their materials came from or were grown, which leaves some unanswered questions about ethical treatment of animals and environmental friendliness.

What They Are Doing Great:

  • They source their products from factories across the world (from the U.S.A. to China), visiting and documenting the working conditions and processes of each factory in biographies that you can read before purchasing each item.
  • They use many (but not 100%) natural materials such as cotton, wool, and silk, which are completely biodegradable.
  • They show a breakdown of costs for each product, including markup.
  • The clothes are classic styles and high quality that will last many years before needing to be replaced.

Room for Improvement:

  • There is no mention made of the sourcing of raw materials, which leaves some unanswered environmental questions (see below).

Unanswered Questions:

Emailed Dec 9 2015 to ask:

  • You use Mongolian Cashmere for some of your items. I am sure you are aware of the effect Cashmere goats are having on the Mongolian grazing lands, turning them into deserts. How are you ensuring that the goats you purchase cashmere from are grazing sustainably?
  • For your Merino Wool Items, how are you sure that Merino sheep are being treated in a humane way (no Mulesing, etc)?
  • You list some items as being made from cotton. You make no mention of using certified organic cotton or cotton from the Better Cotton Initiative. Are you taking steps to ensure that your cotton is grown ethically (without child or forced adult labour) and in an environmentally responsible way (no pesticides, fertilizers, toxic dyes, or poorly managed irrigation)?
  • For other materials listed (silk, polyester, etc), are you monitoring pollution and chemical usage/disposal in the creation of these fibers?
  • Do you use limited or recycled/biodegradable packaging and marketing materials when shipping your products?
  • Have you explored the possibility of using recycled plastics for your polyester?

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