Verdict: Made in America, Environmentally Friendly, Ethical, High Quality, Recycled Materials, Transparency
The Reformation sells limited edition ethical and environmentally friendly clothing with a focus on eco friendly fabrics and recycled materials – they opened the first sustainable sewing factory in the U.S.A.
Transparency: Very Transparent. They detail the carbon dioxide and water usage for each item, list what materials it is made form and where it is made.
What They Are Doing Great:
- Made in the U.S.A., in L.A. where they opened America’s first sustainable sewing factory.
- List in depth information for each product, including how much water was used and how much carbon dioxide was generated.
- Use sustainable materials like Tencel (made from sustainable wood pulp in a closed loop water system), linen (strong and uses less water and pesticides to grow than cotton), Alpaca (a more eco friendly alternative to cashmere), repurposed vintage clothing and surplus materials from other clothing companies that over-ordered on fabric for their production lines.
- The factory has a heat reflecting roof, uses renewable energy and 100% recycled packaging.
- Goals are in place to recycle 75% of garbage by 2015.
- They purchase carbon offsets to cover every single shipment they make (and when you buy something, shipping is free!) and also to offset the clothing being made. They also offer public transportation passes to their entire team to encourage use of public transit.
- More than 3/4 of the management team are women or minorities.
- Employees are given one paid day off a month to volunteer.
Room for Improvement:
- Half of their fabrics are still made in China and India because equipment to make them does not exist in the U.S.A. anymore. They are working to improve this.
- They are still working on goals to reduce emissions and water usage, but they do have goals and are making progress.